Recipes
302 recipes. One AI agent.
Ready-to-run playbooks for segments, journeys, dashboards, experiments, and more. Blu builds the whole thing from a single command.
Abandoned cart recovery
Emails shoppers who left items behind, three times over three days, and measures how much revenue comes back.
Account engagement scoring and plays
Scores each account from 0 to 100 on how its whole team uses the product, then runs a different play for healthy, slipping, declining and inactive accounts.
Accounts at churn risk
Paying accounts the health score has flagged as at risk, with no renewal deal in flight, so your CSMs can step in before they leave.
Advocacy asks at the right moment
Asks for a review, a referral or a case study just after a customer wins something, and never asks the same person twice inside 90 days.
Aha moment reinforcement
Follows up right after someone hits the action that predicts retention, so the first win turns into a habit instead of a one off.
At-risk VIP customers
Your biggest spenders who have gone quiet for about six weeks, so you can reach out personally before they drift away for good.
B2B contract renewal
Works a renewal like a buying process: the champion at 90 days, the budget holder at 60, everyone at 30, with a health read behind each message.
B2B lead nurture and routing
Scores inbound leads, hands the sales ready ones to a rep with an owner and a task, and keeps the rest warm with content matched to how close they are.
Big basket buyers
Customers who spend heavily on every single order, so premium bundles and higher tiers go to people who already buy big.
Browse abandonment follow up
Reminds people who looked at products but never added anything to the cart, showing the items they viewed and a few they might prefer.
Cart abandonment push notification
Writes a lockscreen push that brings shoppers back to an abandoned cart, naming the item they left behind.
Churn prevention
Flags customers who are drifting away, reaches them automatically while it is still cheap to fix, and pulls in a CSM when it is not.
Closed lost revival
Goes back to deals lost 90 days ago, checks what has changed at the account, and reopens the conversation where the reason for losing may have expired.
Content blocks by browsing behavior
What someone has been reading on your site decides what they see next: two pricing visits brings up the ROI calculator, a security page visit brings up the security case study.
Content download nurture
Follows a gated download with two more pieces on the same topic and a soft invite, and fast tracks anyone who reads all three.
Customers due to re-order
Customers whose last order was one to two months ago and who are about due for another, the moment a running-low reminder lands best.
Discount-only buyers
Customers who have never bought anything without a discount code, so you can keep them out of full-price campaigns and protect your margin.
Email click follow up
Treats a click on pricing, a feature page or a case study as interest and sends more on that exact topic, at most once a week.
Engaged free users
Free-plan users who are in the product often and recently, so upgrade prompts reach the people already getting value.
Engaged users who never buy
Finds free users who behave like paying customers, works out what is actually blocking them, and answers that instead of nagging them to upgrade.
Engaged visitors who never bought
People who use your site a lot but have never placed an order, so you can aim a first-purchase offer at them.
Expansion play on a usage spike
When an account outgrows its plan, tells the champion they are scaling, gives the budget holder the numbers, and hands the AE a briefed task.
Feature discovery for paid users
Shows paying customers the features they have never opened, one at a time, picked for the way they actually use the product.
First-time buyers in the repeat window
Customers who bought for the first time in the last month, the period when most second purchases happen.
Flash sale text message
Writes a short text message for a time-limited offer, inside SMS character limits, with a short link to the offer page.
Friction rescue
Catches people who are stuck, helps them in the app first, emails a fix if that misses, and brings in an agent or a human if they are still stuck.
High-frequency buyers
Customers who order at least four times a quarter, so loyalty perks and early access go to the people who buy most often.
High-intent anonymous visitors
Visitors you cannot email yet who keep coming back, so you can retarget them with ads or try to capture an address.
High-value cart abandoners
People who walked away from an expensive cart in the last week and have not bought since, so you chase the baskets worth chasing.
Homepage by customer lifecycle stage
Loyal shoppers get a welcome back, lapsed ones get a win-back offer, and new shoppers get an introduction, based on the lifecycle stage already on their profile.
Lapsed customer win back
Sorts lapsed customers by how long they have been gone and escalates the offer with the gap, from a gentle nudge to an exclusive deal.
Marketing consent suppression list
A list of people who never gave marketing consent or have since opted out, so you can exclude them from every marketing send.
Meeting no show recovery
Assumes a diary clash rather than disinterest and offers an easy reschedule three times over a week, then hands the prospect to nurture.
Multi-product buyers
Customers who have bought more than once and spent a meaningful amount, so cross-sell offers reach people with broad interest.
Named-account homepage hero
Visitors from your target accounts see a hero built for their industry, with their company name and relevant customer logos. Everyone else sees the standard hero.
New paying customers
Customers who started paying in the last month, the window where onboarding decides whether they stay.
Newly activated users
Paying users who hit their activation milestone in the last week, while they are warm enough to say yes to more.
Next best action orchestration
Picks each person's next step from their live signal instead of a fixed cadence: teach, nurture, offer, nudge a feature, recommend, hand off, or wait.
One-time buyers going cold
Customers who bought once, have not been back in two months, and are not trending well, so you can give them a reason to return.
Paid users going quiet
Paying users who used to log in regularly and have not shown up for a month, so you can reach them before they cancel.
Paid users losing interest
Paying customers whose usage has dropped off in the last couple of weeks, early enough to fix before it turns into churn.
Post demo nurture
Keeps a demo warm for 90 days with a playbook, a case study, an ROI calculator and a customer story, and pulls the AE in early if they bite.
Post purchase follow up
Thanks the buyer, shows them how to use what they bought, asks for a review, and suggests what goes with it.
Power user pattern detection
Notices people doing a job by hand over and over, shows them the feature that automates it at that exact moment, and asks for a review if it lands.
Power users
Your most active users over the last month, the people to ask for reviews, case studies, and beta feedback.
Product launch announcement email
Writes a launch-day email in your brand colors and fonts, with the product hero image and a subject line written for opens and clicks.
Product launch microsite
Builds a small launch site (hero, feature pages, call to action, footer) in your brand styling, ready to publish in one click.
Product recommendations across channels
Puts product recommendations on your product pages, cart, post-purchase screens and emails, tuned to how the shopper behaves, and measures what they earn.
Quarterly customer progress report
Sends each account a quarterly account of what they got out of the product, in the app and as a PDF they can hand to their own boss.
Recent signups
Everyone who created an account in the last month, the audience for your welcome and first-week activation emails.
Recently cancelled customers
Customers who cancelled in the last month, while the reason is fresh and a win-back still has a chance.
Recently won accounts
Accounts that became customers in the last quarter, so onboarding and implementation start from one current list.
Renewals due in 90 days
Paid subscriptions that end within the next three months, so renewal conversations start early instead of the week before.
Repeat buyers
Customers who have ordered three or more times this quarter and spent real money, the right list for loyalty perks and review requests.
Repeat cart abandoners
People who have walked away from checkout twice or more this month without buying, usually a sign of friction or price resistance.
Replenishment and cross sell
Reminds people to reorder before they run out, at the pace they actually get through it, and suggests what pairs with it.
Save them before they cancel
Catches people who open the cancel flow but have not finished it, and answers the reason they gave with a pause, a downgrade, a discount or a call.
Sunset inactive subscribers
Gives subscribers who have ignored six months of email one chance to say they still want it, then stops mailing them to protect deliverability.
Tiered churn intervention
Scores churn risk daily and treats each band differently: content at low risk, in app help at medium, a CSM at high, a founder's email at critical.
Trial to paid activation
Scores how well each trial is going and sends different onboarding to the ones racing ahead, the ones drifting, and the ones at risk.
Trials expiring this week
Trial users whose trial runs out within a week and who have not paid yet, your last chance to convert them.
Trials most likely to convert
Trial users who are using the product heavily with two weeks left to run, the ones worth a sales call.
Users stuck in onboarding
People who signed up a few weeks ago and still drop in now and then, but have never finished setup, so you can help them over the line.
Users with a failed payment
Users whose payment was declined in the last two weeks, so you can recover the money before the subscription lapses.
VIP customers
Customers who have spent 1,000 or more across repeat orders, the base list for rewards, early access, and concierge support.
VIP loyalty programme
Ranks your best customers into tiers, gives each tier something worth having, and tests which rewards actually keep them.
Webinar follow up
Sends attendees the recording and a next step, sends no shows the on demand link, and shows which webinars actually create deals.
Welcome series
Introduces your brand to new subscribers over their first week in four emails, and tests the subject lines and the opening offer.
Win back after cancellation
Goes back to people who cancelled at 30, 60 and 90 days with what has changed, a discount, and a free month, then stops.
Winnable churned users
People who cancelled in the last two months but used the product heavily before they left, the best odds for a win-back.
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