Turn a content download into a real evaluation, not a dead lead

Most ebook and whitepaper downloads never get followed up with anything more relevant than a generic newsletter. This fires a topic-aligned sequence instead, tied to what they actually downloaded.

Marketingjourney-builderB2BSaaSStandard4 steps4 outputs

Segment Content Asset Journey Dashboard

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What it does

When a prospect downloads a content asset - ebook, guide, whitepaper, calculator - fires a topic-aligned nurture sequence with related content, a case study, and a warm CTA.

You get

a topic-matched nurture sequence tied to the exact asset downloaded

How it works

Find recent downloaders

Create Segment

Anyone who filled in a content download form in the last 30 days, split by the topic they took so each gets its own cadence. Paying customers and people with an open deal are left out.

Produces:Segment

Write three emails per topic

Generate Content

Day 1 thanks them and offers a related piece. Day 7 sends a case study from a similar company. Day 14 invites them to a 30 minute demo or a free trial. Educational first and sales second, with the first two from marketing and the last from sales.

Produces:Content Asset

Send on days 1, 7 and 14

Create Journey

Starts on the download. Anyone who opens all three and clicks twice is handed to an SDR and leaves early. A second download restarts the sequence on the new topic. They also leave on a booked meeting, a new deal, or after 21 days.

Produces:Journey

See which topics make pipeline

Build Dashboard

Downloads by topic, how often each topic leads to a meeting, engagement per email, who has taken three or more pieces, and the closed pipeline traced back to content.

Produces:Dashboard

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