Send hot leads to sales and nurture everyone else, automatically

Treating every lead the same wastes sales time on the unready ones and lets the ready ones sit in a generic drip. This scores and segments first, then routes each lead accordingly.

Marketingjourney-builderB2BAdvanced6 steps6 outputs

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Attribute Segment Workflow Content Asset Journey Dashboard

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What it does

Scores leads, segments by readiness, routes hot leads to sales, and nurtures the rest with an ongoing sequence.

You get

hot leads routed to sales and everyone else nurtured

split by readiness

How it works

Score every lead

create_ai_attribute

A qualification score built from company fit, intent signals and how deeply the person has engaged.

Produces:Attribute

Split into hot, warm and cold

Create Segment

Three buckets off that score: hot means sales ready, warm goes to nurture, cold is a long cycle.

Produces:Segment

Hand hot leads to a rep

Create Workflow

Hot leads get an owner assigned and a task created. Warm and cold leads go into the nurture journeys instead.

Produces:Workflow

Write content for each bucket

Generate Content

A demo offer for hot leads, case studies and an ROI calculator for warm ones, and education for cold ones.

Produces:Content Asset

Nurture at the right pace

Create Journey

One journey per bucket, each with the cadence and content that fits how ready the lead is.

Produces:Journey

Track handoffs and conversion

Build Dashboard

Score distribution, how many hot leads actually reach sales, and how many nurtured leads turn into MQLs.

Produces:Dashboard

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