What it does
When a user completes their product's defined aha-moment action, fires a reinforcement journey - congratulate, deepen engagement with the next-step feature, and educate toward expansion to prevent post-aha dropoff.
You get
a reinforcement journey triggered at the exact activation moment
How it works
Find people who just got value
Create SegmentAnyone who completed your activation event in the last 14 days and has not been through this follow up yet. Your product team picks that event off the retention curve, for example first message sent or first project published.
Write three follow up emails
Generate ContentOne that congratulates them and shows what others did after the same milestone, one that points to the natural next feature with a how to and a deep link, and one that shows how power users go further.
Send on days 1, 5 and 10
Create JourneyStarts when the activation event fires, with emails on day 1, day 5 and day 10. If they find the next feature on their own by day 5, the middle email is skipped and they go straight to the power user one. They leave if they start paying, unsubscribe, or after 14 days.
Track activation and retention
Build DashboardWhat share of signups reach the activation event, how long it takes them, and how their 30 day retention compares with people who never got there or never went through this follow up.
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