What it does
Re-engages users who browsed products without adding to cart - earlier in the funnel than cart abandonment.
You get
a browse-stage re-engagement sequence for non-cart shoppers
How it works
Find people who only browsed
Create SegmentAnyone who viewed a product in the last 7 days and never added one to their cart.
Write the browse reminder
Generate ContentAn email showing the products they looked at alongside similar items.
Send at 24 and 72 hours
Create JourneyTwo emails, the first a day after the browse and the second three days after.
Pick items for each shopper
create_recommendationRecommendations built from what each person viewed and what they have bought before.
Test picks against best sellers
Run ExperimentAn A/B test comparing personalised recommendations with trending products.
Follow browse through to sale
build_funnel_reportA funnel from browse to email open, click, add to cart and purchase.
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