Save your highest-value customers before they go quiet for good

Your best customers don't churn loudly, they just stop coming back. This is the ecommerce "Needs Attention" cohort, high-LTV customers whose recency is decaying, distinct from a generic churn-risk list that would bury them under lower-value accounts.

Analyticssegment-architectEcommerceStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments high-lifetime-value customers who are showing recency decay, isolating the VIP subset of churn risk that carries the most revenue exposure per lost customer.

You get

an at-risk VIP customers segment

How it works

Build the at-risk VIP list

Create Segment

Customers with lifetime value of 1,000 or more and 2 or more orders, whose last activity was 45 to 90 days ago and who have not ordered in 45 days.

Produces:Segment

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