See exactly where plan-limit accounts stall before upgrading

Hitting a plan limit doesn't guarantee an upgrade. Most accounts sit at the ceiling for weeks before anyone acts. This funnel uses real subscription state-change events to show where that stall actually happens.

AnalyticsData AnalystB2BQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Builds a funnel from real subscription_updated events tracking accounts from hitting a plan limit through to upgrading, with time-to-convert measured at each step.

You get

an account-expansion funnel with per-step conversion time

How it works

Chart the path to an upgrade

build_funnel_report

A four step funnel from a pricing page view to an upgrade click, a started checkout and a completed plan change, inside a 30 day window, split by the plan they were upgrading from. Shows median time to convert per step and flags any step over 7 days.

Produces:Report

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