What it does
Aggregates engagement across every user on an account and tracks the rolled-up score over time, split into accounts trending up (expansion candidates) and accounts trending down (churn risk).
You get
an account-level engagement trend report
How it works
Score account engagement weekly
build_insights_reportA weekly engagement score per account over the last 12 weeks, built from the distinct users who started a session plus overall click volume, for the top 30 accounts. Flags accounts down more than 30% in the last 4 weeks and accounts up more than 50%.
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