Most of your "active" users are just browsing

Login counts as active in most dashboards. This splits your base into three real groups: people producing (clicking, creating, acting), people consuming (just viewing pages), and people doing neither. The middle group is the one most teams never see.

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Report

Report produced by this recipe.

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What it does

Segments users into three groups based on real event behavior: producers (frequent click_on events), consumers (only page_viewed/session_start), and inactive - surfacing the passive-consumer segment that login-based activity metrics hide.

You get

a three-way producer/consumer/inactive user split

How it works

Split users by what they do

build_insights_report

A weekly classification over 12 weeks: producers make 10 or more clicks and at least one submit, consumers browse but click fewer than 5 times, lurkers log in and little else, and inactive have no session in 30 days. Adds revenue per group and a split by plan.

Produces:Report

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

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Co-founder, Hoperfy

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