See which acquisition channel actually brings back customers who buy again

Not all traffic sources are equal once you look past the first click. This segment isolates customers acquired through one specific channel (parameterized by utm_source/medium) so you can compare channel quality, not just channel volume.

Analyticssegment-architectEcommerceSaaSStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Builds a cohort of customers acquired through a specific channel using utm_source/medium parameters, giving a clean base for channel-quality analysis beyond raw acquisition counts.

You get

a channel-acquisition cohort segment

How it works

Build the channel cohort

Create Segment

Users matching one utm_source and utm_medium pair (for example google and cpc) who have placed at least one order. Build one cohort per channel you want to compare.

Produces:Segment

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