Show a different homepage to a Champion than a customer at risk

A visitor's lifecycle stage tells you more about what message they need than any demographic ever could. This swaps the homepage hero content based on the visitor's canonical lifecycle_score, At Risk, Champions, and everything between.

Marketingexperiment-strategistEcommerceStandard1 step1 output

Personalization

Website personalization created on /experiences.

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What it does

Personalizes the homepage hero based on the visitor's canonical lifecycle_score segment, tailoring ecommerce messaging to where the customer actually is in their relationship with the brand.

You get

a lifecycle-stage homepage personalization

How it works

Set up the three lifecycle heroes

create_personalization

Champions and Regulars see a welcome-back hero, At risk and Needs attention see a win-back offer, and New customers and Promising see an introduction. Visitors with no lifecycle score yet see the standard homepage.

Produces:Personalization

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