Send enterprise visitors to a demo, everyone else to self-serve

The same CTA doesn't convert an enterprise buyer and a solo user equally well. This shows enterprise-firmographic visitors a demo CTA and smaller-company visitors a self-serve CTA, targeted by firmographics, not a random split.

Marketingexperiment-strategistB2BSaaSStandard1 step1 output

Personalization

Website personalization created on /experiences.

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What it does

Personalizes the primary CTA by firmographic audience targeting, showing a demo CTA to enterprise-fit visitors and a self-serve CTA to smaller-company visitors.

You get

a firmographic-routed CTA personalization

How it works

Set up the two CTA paths

create_personalization

Companies over 200 employees get a demo CTA, returning visitors from companies under 50 get a self-serve CTA with social proof, and everyone else keeps the standard one. Company size comes from firmographic enrichment.

Produces:Personalization

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

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