What it does
Segments customers who made exactly one purchase and haven't returned in 60+ days, isolating the at-risk one-time-buyer cohort before it becomes permanent churn.
You get
a one-time-buyers-at-risk segment
How it works
Build the one-time-buyer list
Create SegmentUsers with exactly 1 order all time, no activity for 60 days or more, and a lifecycle score other than Regulars or Promising.
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