Find the free users who are already behaving like paying customers

High engagement on a free plan is the strongest upgrade signal you'll get before someone actually converts. This segment isolates free-plan users with high engagement so upgrade targeting starts with the users most likely to say yes.

Analyticssegment-architectSaaSStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments free-plan users showing high engagement, building a prime targeting cohort for upgrade campaigns aimed at the users closest to converting.

You get

an engaged-free-users upgrade segment

How it works

Build the engaged free list

Create Segment

Users on the free plan with a High engagement score, active in the last 7 days, and 5 or more sessions in the last 14 days.

Produces:Segment

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Account Engagement Score Trend

Scores each account on how many of its users are active and how much they do, weekly, so you can see which accounts are pulling away and which are going quiet.

Account Expansion Funnel

Tracks how many customers go from viewing pricing to clicking upgrade, starting checkout and landing on a higher plan, and how long each step takes.

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