Focus win-back effort on the churned users most likely to actually come back

Not every churned user is equally winnable. Someone who showed real engagement right before churning is a far better win-back bet than someone who was already checked out for months. This segment isolates that specific cohort.

Analyticssegment-architectSaaSStandard1 step1 output

Segment

Segment created on /segments.

Run this recipe

What it does

Segments recently churned users who showed engagement before churning, isolating the best win-back candidates from the broader churned-user pool.

You get

a winnable-churned-users segment

How it works

Build the win-back list

Create Segment

Users with a subscription cancellation in the last 60 days, lifetime value above zero, and 50 or more events on record.

Produces:Segment

Ready to run this recipe?

Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.

Analytics

Keep exploring

Try a free tool

A/B Test Calculator

Statistical significance, sample size, and days-to-go.

AI Report Generator

Paste campaign data, get a formatted report back.

Automate it

Account Engagement Score Trend

Scores each account on how many of its users are active and how much they do, weekly, so you can see which accounts are pulling away and which are going quiet.

Account Expansion Funnel

Tracks how many customers go from viewing pricing to clicking upgrade, starting checkout and landing on a higher plan, and how long each step takes.

9 best Claude skills for marketing analytics (2026)

9 free Claude Code skills for marketing analytics: KPI blueprint, anomaly alert, benchmark check, cohort tracker, leak finder, lever finder, weekly reporter, promo impact check and margin builder. Every skill states its method.

8 best Claude skills for landing page optimization (2026)

8 free Claude Code skills that audit the page you have and design the next variant from a real diagnosis: leak finder, PDP reviewer, checkout auditor, page shipper, hook lab, variant router, hypothesis engine and first-mile mapper.

In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

Tadas Kertenis

Co-founder, Hoperfy

Your GTM. Hired.

You set the strategy. Agents run the plays. Nine AI agents across design, marketing, sales, and analytics. One customer context, tracked from first pixel to final dollar.

Start for free