What it does
When a user clicks a specific link in a marketing email - a product feature, pricing page, or case study - fires an interest-based follow-up sequence with deeper content on that exact topic.
You get
a follow-up sequence triggered by exactly what someone clicked
How it works
Log what they clicked
create_ai_attributeThe links each person clicked in marketing emails over the last 14 days, sorted into topics such as pricing, a feature, a case study, the blog or an integration, then ranked by how often.
Find the meaningful clicks
Create SegmentPeople who clicked a high signal link in the last 14 days, split by topic. Footer and view in browser links do not count, and anyone already further along, on a trial or on the pricing page, is left out.
Write a reply per topic
Generate ContentA pricing click gets a pricing FAQ or an offer to talk it through. A feature click gets a deeper look plus a customer using it. A case study click gets a related one. Low pressure and educational, sent by marketing or by whoever sent the original.
Follow up once, nudge once
Create JourneyThe matched email goes out a day after the click, and on day 5 a soft call to action if nothing else has happened. A new click restarts the sequence on the new topic. They leave on a booked meeting, a new deal, or after 10 days. Capped at one run per person per week.
Compare against no follow up
Build DashboardTriggers by topic, engagement against the original email, click to meeting and click to deal rates, and how people who got the follow up convert against people who clicked and got nothing.
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