What it does
When a webinar ends, fires branched follow-ups - attendees get the recording, a next-step CTA, and a thank-you; no-shows get the on-demand link and objection-handling content - both feeding a unified post-webinar conversion dashboard.
You get
branched attendee/no-show follow-up feeding one conversion dashboard
How it works
Take everyone who registered
Create SegmentEveryone registered for a webinar that ended in the last 14 days, attendees and no shows alike. The split happens inside the journey.
Record who actually turned up
create_ai_attributePer person: which webinar, whether they attended, how many minutes they watched, an engagement score from that plus questions asked and polls answered, and the topic they came for.
Write both follow up paths
Generate ContentAttendees get a thank you with the recording and the key takeaways within two hours, related content and a meeting invitation on day 3, and AE outreach on day 7 if nothing has landed. No shows get the on demand link within two hours, content answering the usual reason for missing it on day 3, and an invitation to the next one on day 7 if they engaged.
Split on whether they showed
Create JourneyAttendees take one three touch path and no shows the other. Attendees scoring 70 or more on engagement skip ahead to an AE task at the second touch. Both paths end on a booked meeting, a new deal, or after 14 days.
See which webinars make deals
Build DashboardRegistration to attendance, minutes watched, engagement per path, and webinar to meeting and webinar to deal conversion over 90 days, broken out by topic and channel, with the top three for deal conversion called out as rerun candidates.
Ready to run this recipe?
Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.
Sign up free
