What it does
Identifies VIP customers, builds exclusive experiences and retention experiments for them, and tracks program performance on a dashboard.
You get
a VIP-specific loyalty program with its own performance dashboard
How it works
Rank customers by value
create_ai_attributeA value tier from lifetime spend, how often they buy and how recently.
Set the silver and gold lines
Create SegmentThresholds on that tier, splitting VIPs into silver, gold and platinum.
Give each tier something
create_personalizationVIP only treatment: early access, exclusive products and free shipping.
Thank them, show the next tier
Create JourneyAppreciation touches plus nudges towards the tier above.
Test which reward works
Run ExperimentExperiments comparing a discount, an experience and pure status.
Track retention by tier
Build DashboardVIP retention, average revenue in each tier, and how often people move up.
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