Focus conversion effort on the trial users already sold on the product

Not every trial user is equally likely to convert, engagement during the trial is the tell. This segment buckets trial users by strong usage signals so conversion effort goes to the users most likely to say yes.

Analyticssegment-architectSaaSStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments trial users with strong usage signals using bucketed engagement levels, isolating the cohort most likely to convert to paid.

You get

a trial-users-high-engagement segment

How it works

Build the strong-trial list

Create Segment

Users on the trial plan with a High engagement score, an end date within the next 14 days, and 3 or more journey goals completed in the last 14 days.

Produces:Segment

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