Reach trial users before the trial just quietly ends

A trial that expires without a conversion nudge is a lost opportunity that didn't have to be lost. This segment isolates trial users approaching expiry who haven't converted, giving a clear window for a final push.

Analyticssegment-architectSaaSStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments trial users approaching expiry who have not yet converted to paid, isolating the cohort where a timely nudge still has a real shot at saving the conversion.

You get

a trial-expiring-soon segment

How it works

Build the expiring-trial list

Create Segment

Users on the trial plan whose end date falls within the next 7 days and who have not created a subscription in the last 14 days.

Produces:Segment

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