What it does
After a user cancels, fires a staggered 30/60/90-day winback sequence - product updates, win-back incentives, and a final 'one last try' message - to recover formerly-paying customers.
You get
a staged 30/60/90-day winback sequence for cancelled customers
How it works
Find recent cancellations
Create SegmentPeople who cancelled between 30 and 120 days ago, unless the reason was wrong fit or the company shutting down. Anyone who has already resubscribed or asked for no marketing is left out.
Write three win back emails
Generate ContentDay 30 leads with two or three improvements shipped since they left, matched to why they went. Day 60 offers 50% off for a set number of months, tied to how they used to work. Day 90 is softer: it accepts they had a reason and offers a free 30 day reactivation with no charge until they confirm. From their old CSM where there was one.
Send at 30, 60 and 90 days
Create JourneyThree emails counted from the cancellation, each using their old plan, their stated reason and the features they last used. They leave when they resubscribe, when they reply, on unsubscribe, or after 120 days, when they move to long term lapsed nurture.
See who comes back
Build DashboardThe share of cancellations that resubscribe within 90 days, which email drives it, which reasons for leaving are recoverable, the ARR recovered this quarter, and how long people take to return.
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