Re-engage lapsed users differently depending on how lapsed they are

A user gone for 2 weeks and one gone for 6 months need different messages, and most win-back sequences send the same thing to both. This tiers by recency and measures retention per tier.

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Segment Content Asset Journey Report Experiment

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What it does

Runs tiered re-engagement for lapsed users - segmented by recency, with content per tier, a journey structure, and retention measurement.

You get

a recency-tiered win-back sequence with retention measurement

How it works

Sort lapsed users by the gap

Create Segment

Three tiers: inactive 30 to 60 days, 60 to 120 days, and 120 days or more.

Produces:Segment

Write content per tier

Generate Content

Gentle for the recently lapsed, a reminder of the value for the middle tier, and an exclusive offer for the long gone.

Produces:Content Asset

Escalate the offer by tier

Create Journey

One journey with an arm per tier, each with its own touches and a bigger incentive the longer they have been away.

Produces:Journey

Measure who comes back

build_retention_report

Re-engagement rate per tier over the 90 days after the journey.

Produces:Report

Test what brings them back

Run Experiment

A/B variants on the incentive: a discount, a free gift, or no incentive at all.

Produces:Experiment

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