Stop wasting full-price campaigns on customers who won't pay full price

Some customers only ever show up when there's a discount attached. Sending them a full-price campaign isn't generous, it's a wasted send. This segment isolates that cohort so full-price promotions can suppress them.

Analyticssegment-architectEcommerceStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments customers who only purchase when a discount is applied, creating a suppression cohort for full-price campaigns that would otherwise waste spend on discount-dependent buyers.

You get

a discount-only-buyers suppression segment

How it works

Build the discount-only list

Create Segment

Customers with 2 or more orders that all carried a discount code, and zero orders without one.

Produces:Segment

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