What it does
Runs a thank-you, review request, brand education, and cross-sell sequence for first-time buyers.
You get
a full post-purchase sequence for first-time buyers
not just a receipt
How it works
Split first time from repeat
Create SegmentPeople who placed an order in the last 14 days, separated into first time and repeat buyers.
Write the five emails
Generate ContentA thank you, care and use information for the product, a review request, cross sell suggestions, and an introduction to the loyalty programme.
Send over the first month
Create JourneyConfirmation straight away, care information on day 3, the review request on day 7, cross sell on day 14, and loyalty on day 30.
Pick what goes with it
create_recommendationCross sell recommendations built from what they bought and their profile.
Test when to ask for a review
Run ExperimentA/B variants sending the review request at 3, 7 or 14 days.
Track reviews and repeat orders
Build DashboardHow many reviews come in, how many people buy a second time, and the lift in order value from cross sell.
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