Remind people to reorder before they've already bought it elsewhere

Consumable products have a predictable reorder window, and most brands miss it entirely. This times the reminder to that window and adds a cross-sell and referral nudge alongside it.

Marketingjourney-builderEcommerceAdvanced6 steps6 outputs

+2 more

Segment Content Asset Journey Recommendation Experiment Dashboard

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What it does

Sends reorder reminders for consumable products, timed to the expected reorder window, plus cross-sell of complementary items and referral nudges.

You get

a timed reorder reminder with cross-sell and referral nudges built in

How it works

Work out when they run out

Create Segment

Shoppers coming up on their usual reorder window, worked out from what they have bought before.

Produces:Segment

Write the reorder reminder

Generate Content

An email timed to their own consumption pattern, with a one click reorder link.

Produces:Content Asset

Remind before they run dry

Create Journey

Reminders sent at intervals ahead of the point they run out.

Produces:Journey

Pick what pairs with it

create_recommendation

Cross sell recommendations built from what that customer has bought before.

Produces:Recommendation

Test when to cross sell

Run Experiment

A/B variants putting the cross sell inside the reorder email or in a separate one.

Produces:Experiment

Track reorders and attach rate

Build Dashboard

How many people reorder, how often the cross sell attaches, and the 12 month value of repeat buyers.

Produces:Dashboard

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