Never send a marketing message to someone who opted out

One journey that ignores a revoked consent is a GDPR or CAN-SPAM problem waiting to happen. This builds the suppression segment directly from consent_granted/consent_revoked events so opted-out users are excluded everywhere, automatically.

Analyticsrevops-automatorallStandard1 step1 output

Segment

Segment produced by this recipe.

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What it does

Builds a marketing-consent suppression segment from consent_granted/consent_revoked events, excluding opted-out users from every marketing journey for GDPR/CAN-SPAM compliance.

You get

a consent-suppression segment

How it works

Build the suppression list

Create Segment

Users with no marketing consent on record, or with an active opt-out, read from your consent_granted and consent_revoked events. Exclude this list from every marketing journey.

Produces:Segment

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