Find the paying users who went quiet before they cancel

Silence is the leading indicator of churn, and it shows up weeks before the cancellation does. This segment flags previously active paid users who've gone silent in the last month, while there's still a window to win them back.

Analyticssegment-architectSaaSStandard1 step1 output

Segment

Segment created on /segments.

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What it does

Segments previously active paid users who have gone silent over the last month, isolating the earliest reliable churn signal for proactive outreach.

You get

a churn-risk users segment

How it works

Build the silent paid-user list

Create Segment

Users on a paid plan who started 5 or more sessions between 60 and 90 days ago and have started none in the last 30 days.

Produces:Segment

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