What it does
After a demo meeting completes, fires a multi-touch nurture cadence over 90 days - value content at day 7, a case study at day 14, an ROI calculator at day 30, a customer story at day 60, and a decision-stage check-in at day 90 - branching on engagement signals.
You get
a 90-day
engagement-branched nurture cadence after every demo
How it works
Find recent demo attendees
Create SegmentPeople who attended a demo in the last 90 days with no deal won yet. Anyone already in an AE run deal cadence is left out.
Write five follow ups
Generate ContentDay 7 a playbook on the use case from the demo. Day 14 a case study matched to their industry and size. Day 30 an ROI calculator prefilled with the numbers discussed. Day 60 a customer story showing six month outcomes. Day 90 a direct, low pressure note from the AE about timing, budget and who else is involved. All of it drawing on the demo summary.
Send over 90 days
Create JourneyEmails at day 7, 14, 30, 60 and 90 after the demo. Anyone who clicks the first or second is handed to the AE as a task and drops out of the automated run. They also leave on a new deal, a new meeting, or unsubscribe.
Track demo to deal
Build DashboardDemo to deal conversion at 60 and 90 days, which email loses the most people, how many AE handoffs it creates, and deal speed against demos that never went through it. Any email under a 1% reply rate is flagged.
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