Recipes
302 recipes. One AI agent.
Ready-to-run playbooks for segments, journeys, dashboards, experiments, and more. Blu builds the whole thing from a single command.
Billing toggle default test
Tests whether defaulting the pricing toggle to annual rather than monthly earns more, counting annual plans at full annual value.
Cart popup timing test
Compares exit-intent, a 30 second delay and no popup at all on cart pages, scored on orders placed within 24 hours.
Checkout flow length test
Compares a one-page checkout against a three-step checkout, scored on orders completed within an hour of starting.
Conversion optimization program
Runs a full optimization cycle: find the worst drop-off, design the test, ship the variants, then kill or promote on the results.
CTA wording by account state
The main button reads differently for a first-time visitor, a returning one, someone mid-trial, a free-plan user and a paying customer, instead of one generic prompt.
Demo form length test
Compares a 3, 5 and 7 field demo request form, so you can see what each extra field costs you in submissions.
Demo or self-serve CTA by company size
Visitors from companies over 200 people see a book-a-demo button. Smaller returning companies see a self-serve sign-up with social proof. Nobody is split at random.
Exit-intent offer test
Compares what to offer a visitor about to leave: a discount, a comparison guide, a content download, a survey, or nothing.
Express checkout placement test
Compares showing Apple Pay, Google Pay and Shop Pay on the product page, in the cart drawer, in both, or only at checkout.
Free shipping progress bar test
Compares a cart bar counting down to free shipping against no bar at all, scored on revenue and average order value.
Free shipping threshold test
Finds which free shipping threshold (50, 75, 99 dollars, or none) earns the most revenue per session, served as a server-side flag.
Guided vs self-serve onboarding
Compares a self-serve checklist, a guided wizard and a video-first walkthrough, scored on activation within 7 days.
Homepage by visitor industry
Technology, financial services, healthcare and manufacturing visitors each see a hero and proof points for their industry. Visitors you cannot identify see the generic one.
Landing page hero image test
Compares your current hero image against a real product screenshot and a photo of customers or the team. Static images only.
Landing page matched to the ad
The hero repeats the promise of the ad the visitor clicked, so a competitor search, a LinkedIn enterprise ad and a partner referral each land somewhere that matches.
Loyalty signup offer test
Compares four checkout offers for joining the loyalty programme, scored on how many first-time buyers actually join.
Mobile sticky add to cart test
Compares a standard add-to-cart button against two sticky bottom bars on mobile product pages, scored on carts created.
New versus returning visitor hero
First-time visitors get the value proposition. Returning visitors get picked up where they left off, with their abandoned cart if they have one.
Offers by visitor country
US, UK and EU, and APAC visitors each see the shipping threshold, currency and promotion for their region instead of one global message.
Onboarding checklist length test
Compares a 3, 5 and 7 step onboarding checklist for new signups, scored on activation within 7 days.
Post-purchase upsell placement test
Compares three places to put the upsell on the order confirmation page, scored on extra revenue within 24 hours.
Pricing page layout test
Compares your current pricing layout against side-by-side cards with a recommended plan and an interactive usage slider.
Product page layout test
Compares your current product page against a full-width hero with a floating details panel and a video-first layout.
Quarterly experiment retrospective
Pulls every experiment you ran last quarter into one review: what won, what lost, what the results have in common, and what to test next.
Recommendation algorithm test
Compares three ways of picking recommended products (also bought, recently viewed, trending) on cross-sell revenue.
Savings format test
Compares showing a discount as a dollar amount, as a percentage, or as a struck-through compare-at price, scored on revenue.
Search ranking test
Compares ranking search results by text relevance, by sales velocity, or by profit margin, scored on revenue after a search.
Sticky CTA bar test
Compares an always-visible sticky CTA bar, one that fades in after the hero, and no sticky bar at all on marketing pages.
Trial CTA copy test
Compares three wordings of the trial signup button to see which one gets more people to sign up.
Trust badges near the CTA
Compares no badges, security badges, guarantee badges and all of them together beside your main call to action.
Upgrade prompt test
Compares four places to show the upgrade prompt to free users, with timing layered in through audience targeting.
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