Test whether a sticky CTA bar is worth the screen space it takes

An always-visible sticky CTA is cited for an 8-15% lift, but it also competes for attention on every scroll. This tests always-visible against fade-in-on-scroll against none at all, on your own SaaS marketing pages.

Analyticsexperiment-strategistSaaSB2BStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Tests a sticky CTA bar on SaaS marketing pages across three states - always-visible, fade-in-on-scroll, and no sticky bar.

You get

a measured lift (or lack of one) from a sticky CTA bar

How it works

Set up the sticky CTA test

Run Experiment

Splits marketing page traffic three ways: no sticky bar, a bar visible from page load, and a bar that appears once the visitor scrolls past the hero. The winner is the variant with the most demo requests or signups in the same session.

Produces:Experiment

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