What it does
Finds real drop-off points, designs an experiment around each, ships the variants, analyzes the results, and either kills or promotes the winner.
You get
a repeatable
end-to-end CRO program instead of a one-off test
How it works
Find the worst drop-off
build_funnel_reportBuilds a funnel report across the conversion path and identifies the step losing the most people, which is where a test is worth running.
Design the test
Run ExperimentSets the hypothesis, the variants, the primary metric, how many people the test needs, and the conditions under which it stops.
Target the right visitors
create_personalizationConfigures the personalization rule that decides who sees which variant, so each cohort gets the content assigned to it.
Write the variant content
Generate ContentGenerates the copy, layout and CTA changes for each variant, matching the design set in the previous step.
Build the results dashboard
Build DashboardComposes a dashboard tracking lift per variant, whether the result is statistically significant, and how it breaks down by segment.
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