Find out exactly how many fields your demo-request form can afford

Every added form field is cited as costing 10-15% in conversion, but cutting fields also cuts lead quality. This tests 3, 5, and 7-field versions directly against your own traffic instead of relying on the general stat.

Analyticsexperiment-strategistSaaSB2BStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Runs a universal CRO test comparing 3-field, 5-field, and 7-field versions of a demo-request form.

You get

a direct measurement of the conversion cost of each added form field

How it works

Set up the form length test

Run Experiment

Splits visitors on the demo or contact page three ways: name, email and company; plus job title and team size; plus phone and use case. The winner is the variant with the most form submissions in the same session, and per-field drop-off shows where people quit.

Produces:Experiment

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

Tadas Kertenis

Co-founder, Hoperfy

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