Find out if a shorter checkout actually converts better for your store

The single-page-vs-multi-step checkout debate has strong opinions on both sides and no universal answer - it depends on your product and buyer. This runs the actual test on your traffic.

Analyticsexperiment-strategistEcommerceStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Runs a client-side experiment testing whether a single-page or multi-step checkout flow reduces abandonment.

You get

a direct measurement of single-page vs. multi-step checkout abandonment

How it works

Set up the checkout length test

Run Experiment

Splits checkout visitors 50/50 between all fields on one screen and a three-step flow of shipping, payment and review. The winner is the variant with more orders within an hour of checkout starting. Desktop and mobile are analysed separately.

Produces:Experiment

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

Tadas Kertenis

Co-founder, Hoperfy

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