Find out whether your hero image should be an illustration, a screenshot, or a real photo

The hero image debate - abstract illustration vs. real product screenshot vs. customer/team photo - gets settled by opinion far more often than by data. This tests all three directly.

Analyticsexperiment-strategistSaaSB2BStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Tests a landing page hero image across three formats - abstract illustration, real product screenshot, and customer or team photo.

You get

a measured best-performing hero image format

How it works

Set up the hero image test

Run Experiment

Splits homepage and landing page traffic three ways between the existing hero, a clean screenshot of the product UI, and an authentic photo of real users or the team. The winner is the variant with the most demo, contact or signup submissions in the same session.

Produces:Experiment

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