Find out how savings should actually be shown on your pricing page

Dollar-off, percent-off, and compare-at framing all present the same discount differently, and this is universally cited as one of the highest-impact pricing tests you can run. This measures it on your own pricing page.

Analyticsexperiment-strategistSaaSEcommerceStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Tests three savings-display formats on the pricing page - dollar amount off, percentage off, and compare-at framing (e.g. $120 to $96).

You get

a measured best savings-display format for your pricing page

How it works

Set up the savings format test

Run Experiment

Splits pricing and discounted product page traffic four ways: your current display, Save 24 dollars, 20 percent off, and a struck-through 120 next to 96. The winner is the framing with the most revenue within 7 days of exposure.

Produces:Experiment

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