Test the single most-cited AOV lever in ecommerce CRO

A cart-page progress bar showing how close someone is to free shipping is the top-cited AOV-lifting test in current CRO content, but the lift depends on your own margins and threshold. This measures it directly.

Analyticsexperiment-strategistEcommerceStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Tests a cart-page free-shipping progress bar (e.g. '$12 away from free shipping') against no progress bar at all.

You get

a measured AOV impact of a free-shipping progress bar

How it works

Set up the progress bar test

Run Experiment

Splits cart visitors 50/50 between the current cart and a cart showing a progress meter with dynamic copy such as 12 dollars away from free shipping. Only visitors under the threshold are included. The winner is the variant with more revenue within 24 hours.

Produces:Experiment

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