Find out whether defaulting to annual billing actually lifts LTV for you

Defaulting the pricing toggle to annual is cited for a direct LTV impact, but the effect size depends on your own price sensitivity. This tests annual-default against monthly-default directly.

Analyticsexperiment-strategistSaaSStandard1 step1 output

Experiment

Website experiment created on /experiences.

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What it does

Tests defaulting the pricing page billing toggle to annual versus monthly, measuring the direct revenue and LTV impact.

You get

a measured LTV impact of the pricing toggle's default state

How it works

Set up the toggle default test

Run Experiment

Splits pricing page traffic three ways: the current default, annual selected with a savings highlight, and monthly selected explicitly. Judged on subscription revenue within 7 days, with annual plans counted at their full annual value rather than one month.

Produces:Experiment

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