Track your GTM health with one number, tracked over time

Sometimes you don't need the full win-loss breakdown, just the trend line: is your win rate going up or down. This tracks that single number over time as a lightweight GTM health check.

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Report

Report produced by this recipe.

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What it does

Tracks win rate as a single trend line over time, giving a lightweight ongoing read on GTM health without the full breakdown overhead of a win-loss analysis.

You get

a win rate trend report

How it works

Track win rate over time

build_insights_report

Monthly win rate from won and lost deals over the last 18 months, with a 90 day rolling average and an optional line per lead source. Benchmarks 18 to 22% as median and 30% as top quartile, and flags three consecutive periods of decline.

Produces:Report

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