Track engagement on the timescale that actually matters for a weekly-habit product

MAU moves too slowly to catch an engagement problem early. This tracks WAU as its own trend with the WAU/MAU stickiness ratio built in, so a dip shows up on a weekly cadence, not a monthly one.

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Report

Report produced by this recipe.

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What it does

Tracks weekly active users as its own trend line with the WAU/MAU stickiness ratio calculated alongside it, the standard PLG view for weekly-habit products.

You get

a WAU trend report with stickiness ratio

How it works

Track weekly users and stickiness

build_insights_report

Weekly active users and a rolling 28 day figure over 12 weeks, with the ratio between them as a stickiness percentage split by plan. Benchmarks at 20% and 50% and flags plans where users grow but stickiness falls.

Produces:Report

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