What it does
Tracks weekly cohort retention at W1, W4, and W12 benchmarks, compared across acquisition sources to surface which channels bring durable users versus one-time signups.
You get
a weekly user retention report by acquisition source
How it works
Track weekly signup cohorts
build_retention_reportWeekly cohorts anchored on signup over 12 weeks, measuring who starts a session in later weeks, split by acquisition source. Benchmarks week 1 at 40%, week 4 at 25% and week 12 at 15%, and flags cohorts down more than 5 points.
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