Know if your trial conversion rate is actually competitive

18% is roughly the SaaS trial-to-paid benchmark. Without a number to compare against, your own rate floats in a vacuum. This tracks weekly conversion using real trial-end semantics, benchmarked against that 18% line.

AnalyticsData AnalystSaaSQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Tracks weekly trial-to-paid conversion rate using real subscription_created.trial_end semantics, plotted against an 18% industry benchmark line.

You get

a weekly trial-to-paid conversion report with benchmark

How it works

Track trial conversion weekly

build_insights_report

Weekly cohorts of trial starts over the last 12 weeks where the trial window has fully elapsed, measuring how many went on to pay, split by signup source. Draws benchmark lines at 18% for the median and 25% for top quartile.

Produces:Report

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