The one engagement number every PLG board deck needs

MAU alone tells you reach, not habit. This tracks DAU, WAU, and MAU together with the stickiness ratios that actually measure whether people are coming back daily or just once a month.

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Report

Report produced by this recipe.

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What it does

Tracks daily, weekly, and monthly active users together with the standard stickiness ratios (DAU/WAU and DAU/MAU) used as the core PLG engagement benchmark.

You get

a DAU/WAU/MAU stickiness report

How it works

Track daily against monthly use

build_insights_report

Daily active users, a rolling 7 day figure and a rolling 28 day figure over 90 days, with daily over weekly and daily over monthly as smoothed percentages split by plan. Benchmarks daily over monthly at 20% for good and 50% for best in class.

Produces:Report

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