What it does
Builds a search-to-purchase funnel from real search query patterns, explicitly surfacing no-results searches and comparing conversion rate between search-driven and browse-driven sessions.
You get
a search conversion funnel with no-results surfacing
How it works
Follow searches through to orders
build_funnel_reportA four step funnel over 3 days from a search to a result click, a cart and an order, split by the top 10 query categories and set against a parallel browse funnel. Flags searches that get no clicks and query types converting far below browsing.
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