Catch a rising return rate before it becomes a margin problem

Return rate creeping up in one category is easy to miss in a blended number. This breaks it down by category with previous-period comparison and flags any category whose rate is actively rising.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Tracks return rate by product category, compared against the previous period, with an automatic flag on categories showing a rising trend.

You get

a return rate report by category

How it works

Rank categories by returns

build_insights_report

Return requests as a percentage of fulfilled orders by product category over the last 90 days, compared with the prior 90. Flags any category up more than 5 points and lists the top 5 by volume and the top 5 by rate.

Produces:Report

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