See what percentage of each cohort actually comes back to buy again

First-purchase revenue is the easy part. Repeat purchase is where DTC economics actually work. This tracks second-purchase rate per cohort along with the time-to-second-purchase distribution, so you know both how many return and how long it takes.

AnalyticsData AnalystEcommerceQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Tracks second-purchase rate per acquisition cohort along with the distribution of time-to-second-purchase, quantifying real repeat-purchase behavior rather than assumed.

You get

a repeat-purchase retention report by cohort

How it works

Track buyers back for more

build_retention_report

Monthly cohorts by month of first order over 12 months, measuring repeat orders at months 1, 3, 6 and 12, split by first purchase category, plus a distribution of the days between the first and second order. Benchmarks the second purchase rate at 27%.

Produces:Report

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CEO, StockInvest

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COO, FieldsUSA

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Co-founder, Hoperfy

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