Find the early warning signs that show up before someone cancels

By the time someone hits cancel, the decision was probably made days earlier. This traces the path leading up to subscription_cancelled and ranks which prior events show the strongest lift over baseline, surfacing real early warning signals.

AnalyticsData AnalystSaaSQuick setup1 step1 output

Report

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What it does

Traces the behavioral path leading to subscription_cancelled events and ranks precursor events by their statistical lift over baseline, surfacing genuine early-warning signals rather than assumed ones.

You get

a pre-churn behavioral signal ranking

How it works

Rank the signals before a cancel

build_paths_report

The 7 steps before each cancellation in the 30 days leading up to it, across the last 90 days of cancellations and grouped by reason. Every precursor event is ranked by how much more often it appears than in a matched active cohort, flagging anything above 50%.

Produces:Report

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