Separate logo churn from revenue churn before either surprises you

You can lose lots of small accounts while revenue retention looks fine, or the reverse. This tracks logo and revenue retention as two separate lines every month, broken down by plan tier.

AnalyticsData AnalystSaaSQuick setup1 step1 output

Report

Report produced by this recipe.

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What it does

Tracks monthly paid retention with logo retention and revenue retention reported separately, plus a plan-tier comparison layered on top.

You get

a paid user retention report

logo vs. revenue

How it works

Split logo and revenue retention

build_retention_report

Monthly cohorts of paid non trial signups over 6 months, shown twice: the share still starting sessions, and the revenue they generate as a percentage of month zero. Split by plan, with a 95% benchmark and a flag below 80% at month 3.

Produces:Report

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

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Co-founder, Hoperfy

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