See which signup cohort actually retains revenue, not just logos

A single blended NRR hides whether last year's cohort or this year's is driving retention. This computes proper NRR per cohort - starting MRR plus expansion and reactivation, minus contraction and churn - from real subscription deltas.

AnalyticsData AnalystSaaSQuick setup1 step1 output

Report

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What it does

Computes net revenue retention per acquisition cohort using the full formula (starting MRR + expansion + reactivation − contraction − churn), derived from real subscription_updated deltas rather than estimated.

You get

a net revenue retention report by cohort

How it works

Track cohort revenue month by month

build_retention_report

For each of the last 12 monthly cohorts of first paid subscriptions: starting revenue plus expansion and reactivation, minus contraction and churn, expressed as a percentage of that cohort's original revenue at every month after signup.

Produces:Report

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In the words of50+ live tenants.

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

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COO, FieldsUSA

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Co-founder, Hoperfy

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