See exactly what's driving your MRR number every month

Net MRR change hides five different things happening at once: new business, expansion, contraction, churn, and reactivation. This decomposes it into the canonical SaaS waterfall so each driver is visible on its own.

AnalyticsData AnalystSaaSQuick setup1 step1 output

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What it does

Computes the canonical MRR waterfall - new, expansion, contraction, churn, and reactivation - per month, derived from real subscription_updated delta events rather than estimated.

You get

an MRR movement waterfall

How it works

Break MRR into its five parts

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A monthly waterfall over 12 months: new revenue from first subscriptions, expansion and contraction from the amount change on subscription updates, churn from cancellations and reactivation from resumed subscriptions, plus net new MRR and net revenue retention.

Produces:Report

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