Track the one retention number that isn't inflated by your biggest accounts

NRR can look healthy while you're quietly losing small accounts, because a few big expansions mask it. Logo retention answers a simpler question: how many customers, period, did you actually keep this month.

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What it does

Tracks trailing logo-retention rate (percentage of customer accounts retained, unweighted by revenue) as its own monthly trend, alongside - not instead of - NRR.

You get

a monthly logo retention trend

How it works

Track monthly customer retention

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For each of the last 12 months: customers with an active subscription at the start, how many were still active at the end, and the resulting rate plus a 3 month rolling average, split by plan. Benchmarks at 95% for good and 97% for best in class.

Produces:Report

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Scores each account on how many of its users are active and how much they do, weekly, so you can see which accounts are pulling away and which are going quiet.

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Jim Stromberg

CEO, StockInvest

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COO, FieldsUSA

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